How intelligent is your business?

May 14th, 2012 by Charlie Collins

Business intelligence relies on the quality of information a business collects and it’s ability to sift through it, enabling the ability to make informed decisions. Information is power and for small businesses it can provide the competitive edge that can make all the difference. So how intelligent is your business and is there anything you can do to improve your understanding of the data you collect?

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Is business planning worth the time and effort or is it like gazing into a crystal ball?

May 11th, 2012 by Charlie Collins

I was talking to our bank manager yesterday and asked him how he was finding business in the current economic climate. He said that a lot had changed since the collapse of Lehman Brothers – in the autumn of 2008 – that resulted in the credit crunch. He went on to say that they now have to determine the affordability of any credit offered to new businesses and the banks now require a detailed business plans, so that they can make an assessment. I said that when I first started Ayrmer Software ten years ago, I did not believe in business plans as I didn’t have a crystal ball to hand, but now realise running a business without planning is suicide!

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The customer is not always right

April 27th, 2012 by Charlie Collins

In our modern service-orientated economy, businesses have an increasing dilemma of how to be effective in managing customers. Many take the approach that the customer is always right no matter what ,for fear that they may lose custom. This isn’t always the right approach.

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Social media doesn’t work!

April 24th, 2012 by Charlie Collins

OK, so now I have grabbed your attention either because you think social media does work or because you think social media doesn’t work!  We have run a series of experiments over the last 18 months and now seems as good a time to review our use of social media as any, so please read on and discover if I have simply grabbed your attention or is there some substance to my opening statement.

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Are new distribution methods making traditional navigation redundant?

April 24th, 2012 by Charlie Collins

Over the last few years the way content is distributed has been heavily influenced by the widespread adaption of blogging platforms – like WordPress – and perhaps more importantly by the widespread use of social media. This has resulted in content being created that doesn’t necessarily sit neatly within a tradition structure, so perhaps the times are a changing.

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Cookie Law Crunch – The deadline looms

April 20th, 2012 by Vince McConville

Last year I wrote a very popular post on the up coming EU Cookie law – Have you got permission to open the cookie jar.

The article highlighted the state of general confusion that the new Law created. This hasn’t really improved over the last 12 months with the deadline for compliance looming on the 26th May 2012.

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The importance of choosing the right path

February 23rd, 2012 by Vince McConville

The title for this article could have been “the importance of undertaking a proper requirements capture when developing a new system”, but we have covered this numerous time before.

We have just successfully launched a new system for a client whose journey to this event has highlighted to us and to them the importance of properly capturing  the business requirements. It also highlighted the importance on providing a solution that fits the needs and not their wants. The client has allowed us to use them as a practical case study to highlight the advice in this article.

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Some helpful tips to unfreeze your business pipeline in February

February 10th, 2012 by Vince McConville

February is often known as the month of love with Valentine’s day but with the current icy blast sweeping across the country businesses are struggling to feel the warmth not only in the temperature but also in the economy. Apart from wrapping up warm, as a business what else can you do to keep the sales pipelines from freezing up!

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How to choose a software developer

January 30th, 2012 by Vince McConville

There are numerous articles on the web about how to choose a software or web developer and effectively communicate your needs and requirements to them. This is our take on the process which is borne out of years of experience within the sector.

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Intuitive design – not so intuitive.

January 5th, 2012 by Vince McConville

As a software and web developers we strive to create intuitive business solutions for our clients. However over the years we have discovered that what is intuitive for some is not for others.

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