Archive for the ‘General’ Category

Top ten tips for entrepreneurs

Wednesday, September 26th, 2012

In October this year we are celebrating ten years of surviving and thriving! I thought it would be a good time to pass on our top ten tips for entrepreneurs that are thinking of starting a new venture.

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Making complex tasks simple

Thursday, September 20th, 2012

It is our tenth birthday next month and as a result, have been reminiscing about the last ten years.  We’ll be launching a new website in October to celebrate ten years of making complex tasks simple and thought it a good time examine the origins of our tag line.

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Plans to extend the data protection act

Wednesday, September 5th, 2012

The Data Protection Act hit the news recently, when ministers suggested that supermarkets and internet firms could be forced to release sensitive personal data they hold about customers. The act already allows individuals and organisations to request information companies hold electronically, but people are either unaware of this or the data is supplied in a very unfriendly format. So, how would your business react if it was forced to release data and could you handle it?

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How intelligent is your business?

Monday, May 14th, 2012

Business intelligence relies on the quality of information a business collects and it’s ability to sift through it, enabling the ability to make informed decisions. Information is power and for small businesses it can provide the competitive edge that can make all the difference. So how intelligent is your business and is there anything you can do to improve your understanding of the data you collect?

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Is business planning worth the time and effort or is it like gazing into a crystal ball?

Friday, May 11th, 2012

I was talking to our bank manager yesterday and asked him how he was finding business in the current economic climate. He said that a lot had changed since the collapse of Lehman Brothers – in the autumn of 2008 – that resulted in the credit crunch. He went on to say that they now have to determine the affordability of any credit offered to new businesses and the banks now require detailed business plans, so that they can make an assessment. I said that when I first started Ayrmer Software ten years ago, I did not believe in business plans as I didn’t have a crystal ball to hand, but now realise running a business without planning is suicide!

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The customer is not always right

Friday, April 27th, 2012

In our modern service-orientated economy, businesses have an increasing dilemma of how to be effective in managing customers. Many take the approach that the customer is always right no matter what, for fear that they may lose custom. This isn’t always the right approach.

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Social media doesn’t work!

Tuesday, April 24th, 2012

OK, so now I have grabbed your attention either because you think social media does work or because you think social media doesn’t work!  We have run a series of experiments over the last 18 months and now seems as good a time as any to review our use of social media, so please read on and discover if I have simply grabbed your attention or is there some substance to my opening statement.

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Are new distribution methods making traditional navigation redundant?

Tuesday, April 24th, 2012

Over the last few years the way content is distributed has been heavily influenced by the widespread adoption of blogging platforms – like WordPress – and perhaps more importantly by the widespread use of social media. This has resulted in content being created that doesn’t necessarily sit neatly within a traditional structure, so perhaps the times are a changing.

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Cookie Law Crunch – The deadline looms

Friday, April 20th, 2012

Last year I wrote a very popular post on the upcoming EU Cookie law – Have you got permission to open the cookie jar.

The article highlighted the state of general confusion that the new law created. This hasn’t really improved over the last 12 months with the deadline for compliance looming on the 26th May 2012.

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The importance of choosing the right path

Thursday, February 23rd, 2012

The title for this article could have been “the importance of undertaking a proper requirements capture when developing a new system”, but we have covered this numerous time before.

We have just successfully launched a new system for a client whose journey to this event has highlighted to us and to them the importance of properly capturing  the business requirements. It also highlighted the importance on providing a solution that fits the needs and not their wants. The client has allowed us to use them as a practical case study to highlight the advice in this article.

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