Archive for the ‘Web site design’ Category

Intuitive design – not so intuitive.

Thursday, January 5th, 2012

As a software and web developers we strive to create intuitive business solutions for our clients. However over the years we have discovered that what is intuitive for some is not for others.

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Web developers and designers dependancy on libraries

Friday, November 4th, 2011

Web development seems to rely more and more on frameworks and the underlying source code seems to be getting heavier as a result.  Having worked along side website designers for a number of years I have noticed how they use pre-built kits like jQuery more and more and regularly see this listed on their Curriculum Vitae.  Is this a good thing or not?

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Designing for your target audience

Tuesday, September 20th, 2011

Playing around on the new company iPad 2 recently, I have been surprised at the amount of websites that still use Adobe Flash. I don’t mean the odd use of Flash, but entire sites built using it, preventing me  from using them. Madness you say!

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What is function led design?

Thursday, August 25th, 2011

I was watching a You Tube video recently that was promoting the benefits of function led design. This reminded me of where I first came across the approach that we use at Ayrmer Software to successfully drive forward both our web and software projects.

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Website design – a black art?

Monday, July 4th, 2011

I recently helped a friend out, who is setting up a new venture with a couple of colleagues, all of whom have an entrepreneurial streak  in them.  They are young, enthusiastic and determined to make a success of their  new business and asked a designer to create a new website for them.  They thought that it would start working for them straight away, so you can image their disappointment when they didn’t instantly show up on Google.  So what went wrong, were they dabbling in a black art, or should their designer looked after them better?

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The subtlies of language on the web

Saturday, June 18th, 2011

I was talking to a client yesterday about their project and we touched on the subject of language on the web; he turned round and said “that would make a fantastic blog”, so here we are.   This is a short article that looks at just one aspect of  how language can be used to improve your conversion rates and generate more sales and / or leads on your website.

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The future’s bright, the future’s mobile

Thursday, February 24th, 2011

Like it or not smart-phones are the way forward. Recently published statistics, show that in the last quarter of 2010 that more smart-phones (such as iPhones, Blackberrys and other touch screen devices) were sold than PC’s.  By 2014 it is estimated that over 85% of all phones will be smart-phones.  People are getting mobile and are constantly connected to the web and businesses need to learn how to adapt to this mobile marketplace.

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10kb Challenge

Friday, January 21st, 2011

Back in the nineties, when most of us used dial-up modems to connect to the internet and connection speeds were at best 56kb, there was a competition called the 10kb challenge.  Essentially it asked website designers to create lightweight websites working within the bounds of a 1okb for the entire page.  These days many designers don’t appear to consider the total page size that effects how long it takes someone to download your website, but with more and more people accessing your website from mobile platforms perhaps it is time to resurrect the “10kb challenge”.

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Setting realistic objectives for your website

Thursday, November 25th, 2010

When asked “what are your main reasons for commissioning a new website?”, most clients say “to increase sales”.  In most cases this isn’t a realistic objective and if taken on face value will ensure the website will never succeed.  So how do you define what your B2B website objectives should be?

Note: the below article talks mostly about B2B websites although most is very relevant for B2C websites as well.

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Do It Yourself (DIY) web site design – Step #6

Friday, November 19th, 2010

In our previous five articles we showed you how to register your domain name (Step #1), set up your domain hosting (Step #2), install WordPress (Step #3), introduced themes (Step #4) and showed you how to extend the basic functionality of WordPress using plugins (Step #5).  In this week’s article we’ll pull everything together showing you how you can turn WordPress into a content management system and look at how you start your online marketing campaign.

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