Posts Tagged ‘brand’
Tuesday, December 13th, 2011
Uphill struggle against real and fake voices of dissent / outrage
There has been a lot of outrage in the news recently over various events whether it be Jeremy Clarkson’s rant about strikers on the ONE show or the recent outcry regarding comments on the Wright Stuff. The internet and especially Social Media has been used to highlight peoples’ outrage or otherwise. We have become a nation of armchair critics and it is affecting business. So can we protect ourselves both in our business and personal lives from attacks on our reputation.
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Tags: brand, business relationships, emotional behaviour, social media
Posted in Business focus, General, Internet, Social Media | No Comments »
Wednesday, February 9th, 2011
I watched an episode of Mary Portas: Secret Shopper – first aired on 26th January 2011 on Channel 4 – last night and thought how powerful it was for anyone how realised the business principles she was advocating. She took on the might of the sofa superstores that can be found on the outskirts of most major towns in cities throughout the UK and convinced the Managing Director of CSL Sofas to look at his positioning with the startling outcomes.
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Tags: brand, marketing, positioning
Posted in Business focus, General, Internet | 7 Comments »
Wednesday, October 13th, 2010
Following on from our last article about social media – social media is just one more tool for your online marketing – I thought the following summary of how it all fits together was worth posting, having spoken to a couple of clients. I was explaining to someone how using Twitter and other social media websites could help promote their site, as in the past they have only focused on their Google ranking. During our discussion I said that I use a set of rules that I apply when publishing content, be it on our web site, blog, Twitter or Linkedin. These rules are based on my perception of permission granted to me by the person who is viewing the content and can help you provide a more rounded experience of the business.
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Tags: brand, facebook, feeds, open source, rss, seo, small business, social media, twitter
Posted in Business focus, General, Internet | 1 Comment »
Wednesday, October 6th, 2010
There has been a huge amount of hype around social media sites like facebook, linkedIn, twitter and youtube and it doesn’t look as though it is going away any time soon. So do you use social media in a business environment and where does it sit in conjunction with more traditional forms of online marketing like Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) campaigns? A recent article on the BBC News website – Why companies watch your every Facebook, YouTube, Twitter move – shows how even big business is starting to take social media serious, so as a small to medium sized business you really need take a look at social media and the impact it can have on your business, even if you don’t use it.
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Tags: api, brand, facebook, integration, marketing, search engine optimisation, seo, social media, twitter
Posted in Business focus, General, Internet | 2 Comments »
