A number of people, who are of a certain age, or older (my age) have said that youngsters seem to live their lives in a fish bowl; they question the need for people to tweet what they are doing at any given time. Perhaps this is why marketing directors – in their forties and over – struggle to understand social media and the role it plays these days. Facebook announced their new time line that will be launched over the next couple of weeks, that will encourage users to fill in the gaps, so is this a step to far and are the older generation right to be sceptically (phew, managed to pull that one together)!
Posts Tagged ‘twitter’
An unemployed programmer Iain Dodsworth recently sold his social media engagement tool TweetDeck to Twitter for £25 million. In a recent interview on Radio 5 he said that he initially created TweetDeck for himself; so how did this tool come to be worth so much and how could you get lucky like him? (more…)
I never know whether people know about online etiquette or simply ignore it, but it is amazing how quickly communications can break down when people hide behind various forms of electronic communications like bulletin and message boards, email and text messages. The golden rule is to always pick up the phone and have a face to face discussion the moment you think that the recipient has misunderstood your message, but how often have you let things get out of hand?
Following on from our last article about social media – social media is just one more tool for your online marketing – I thought the following summary of how it all fits together was worth posting, having spoken to a couple of clients. I was explaining to someone how using Twitter and other social media websites could help promote their site, as in the past they have only focused on their Google ranking. During our discussion I said that I use a set of rules that I apply when publishing content, be it on our web site, blog, Twitter or Linkedin. These rules are based on my perception of permission granted to me by the person who is viewing the content and can help you provide a more rounded experience of the business.
There has been a huge amount of hype around social media sites like facebook, linkedIn, twitter and youtube and it doesn’t look as though it is going away any time soon. So do you use social media in a business environment and where does it sit in conjunction with more traditional forms of online marketing like Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) campaigns? A recent article on the BBC News website – Why companies watch your every Facebook, YouTube, Twitter move – shows how even big business is starting to take social media serious, so as a small to medium sized business you really need take a look at social media and the impact it can have on your business, even if you don’t use it.