ayrmer software :: case study :: january, 2008
devon somerset dorset (dsd) fire risk assessments website launched
Ray Dwan of Devon Somerset Dorset Fire Risk Assessments approached Ayrmer Software as he needed an
initial website designed whilst starting up his new business providing fire risk assessments throughout the South West of England.
During the initial discussions Ayrmer Software advised on how best to market the business; the website was only one aspect of the marketing strategy that included advertising in sector specific publications. Ayrmer Software designed a number of adverts to be used within publications as well as the website. An important aspect to ensuring the business achieved a Return on Investment (ROI), the site was optimised for the major search engines that resulted in an enquiry from the Glastonbury Music Festival within two weeks of launching the website.
Ayrmer Software also provided a file management system that enabled the business to store and distribute fire risk assessments once they had been completed, allowing clients to log on and retrieve their files and providing Devon Somerset Dorset Fire Risk Assessments with a unique selling point as many of their competitors could not provide this sort of functionality.
"We are very pleased with the web site (http://www.dsdfireriskassessment.co.uk), it generates
most of our enquiries. Within two weeks of launching the website we had an enquiry from the Glastonbury
Music Festival, who found us on Google.
The website, with its striking effective home page provides information through its various
pages far better than any other advert could. Designed to be interactive with my customers, it
has also proven to be very user friendly.
The website has generated more work for the business than any other advertising method that we
have used and seems to be the way forward in getting your message across."
Ray Dwan, Devon Somerset Dorset Fire Risk Assessments
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