Meet the team behind CoB

Meet the team behind the Childcare on-line Booking (coB) system and a bit more about Ayrmer Software, the bespoke software business behind CoB that's designed for nurseries, pre-schools, primary schools, academies, Multi Academy Trusts (MAT), sports clubs and holiday camps.

Charlie CollinsCharlie Collins (Managing Director) is the driving force behind CoB and wrote the original bespoke solution for Fun in School Holidays (FiSH) back in 2011. He is passionate about delivering a solution that works for nurseries, pre-schools, primary schools, academies, Multiple Academy Trusts (MAT), sports clubs and holiday camps alike and is determined to build a reputation for excellence. He is also determined to ensure that CoB is secure against cyber threats and maintains the software firewall that protects all of our systems.

Charlie founded Ayrmer Software in 2002 and the business was incorporated in 2008. Whilst the core business focuses on bespoke business solutions for a variety of sectors, they have worked within education since 2004, when they developed an admissions system for Mossbourne City Academy in Hackney, which is now used by academies and MATs across the United Kingdom.

When he isn't at a keyboard, you will find him in the mountains, as he is a keen hill walker and scrambler, as those of you that follow him on twitter will know.

TraceyTracey Smith (Office Manager & Technical Support) looks after the team and keeps everyone organised, but also sets up the demos and will often be the first point of contact. She loves to shrink things, including your booking administration!

Tracey is mother of four and a lovely bubbly individual, who understands the challenges of organising childcare around work commitments.

Nikki (Technical Support)  has only just joined the team and will be helping Tracey with first line technical support and is also a mother of four, so like Tracey, can relate to the needs of both parents and clubs.

Andy (Sales) is responsible for reach out to new nurseries, pre-schools, clubs, camps and schools and is our 007.

Sam, Nick & Simon (System Administrators) look after our internal and public facing servers. They have all worked with Charlie for over 10 years and have supported the development team and office staff throughout. Simon also looks after all the internal platform, including the VoIP system.

Andy (Design & Marketing) has again worked with Charlie for over ten years and whilst he is no longer full time, he is a great resource for the business.

Date: 15/12/2018


If you like to get in touch, please telephone our offices on +44 (0) 1364 582017 or complete our on-line form and we'll get back to you as soon as possible.


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We decided to use the Childcare on-line Booking (COB) system after looking at various other systems in place in our local schools, we have found CoB to be suitable for our needs, easy to use and the most cost effective, with the added bonus that our...

Angela Twomey School Administrator
Priors Mill Primary School

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