blogarticles

Do you use the same password all the time?

There has been a lot of media coverage recently, after a number of high profile websites LinkedIn, Twitter, World of Warcraft (online game) and Yahoo asked users to change their passwords. This was after a series of well published cyber attacks, in sympathy of the WikiLeaks founder, Julian Assange. Security experts have concerns about the wider impact of these attacks as many people still use the same password for all website and email accounts . I am often asked how you are meant to reme

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Why you need an software architect; the building project analogy

During a discussion with a business colleague the other day, I used an analogy the building project analogy that we use to explain why we insist on understanding clients needs before embarking on any bespoke software development. Without out having a clear set of outcomes, it is almost impossible to delivery a solution and will lead to inflated costs without undertaking this vital step. After all, you would not build a house without first getting an architect to draw up a set of plans, wou

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Unscrabbling social media is child?s play

If social media baffles you, it shouldn?t do! It?s just another channel for you to reach your target audience. In some-ways, it?s even easier to reach your audience as they have already defined themselves as receptive to your message (as long as you don?t treat social media as a gigantic sales board). Social media really is child?s play, after all you don?t need someone to tell you how to communicate in the pub on a Friday evening, do you?

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How to get the most out of Linkedin get engaged

LinkedIn was recently described as the masons for business people by the Daily Telegraph (in their top 50 business websites). So if you are in business you need to know how to leverage LinkedIn and other social media websites. I was at a networking event last week and was chatting to a business manager for one of the big four banks and it soon became apparent that although he had created a profile on LinkedIn, he had done little else. You need to engage with social media tools in order to d

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Setting realistic objectives for your website

When asked what are your main reasons for commissioning a new website?, most clients say to increase sales. In most cases this isnt a realistic objective and if taken on face value will ensure the website will never succeed. So how do you define what your B2B website objectives should be?

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gettingintouch

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clienttestimonials

Ayrmer Software developed a highly bespoke Client Relationship Managament system for us back in 2007 which has been a key factor in being able to effectively implement our expansion strategy and I certainly would not hesitate in using Ayrmer Software...

Joe Boniface Sales Development Manager
Kestrel Contractors Ltd

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