Unscrabbling social media is childâs play

If social media baffles you, it shouldnât do! Itâs just another channel for you to reach your target audience. In some-ways, itâs even easier to reach your audience as they have already defined themselves as receptive to your message (as long as you donât treat social media as a gigantic sales board). Social media really is childâs play, after all you donât need someone to tell you how to communicate in the pub on a Friday evening, do you?

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How to get the most out of Linkedin get engaged

LinkedIn was recently described as the masons for business people by the Daily Telegraph (in their top 50 business websites). So if you are in business you need to know how to leverage LinkedIn and other social media websites. I was at a networking event last week and was chatting to a business manager for one of the big four banks and it soon became apparent that although he had created a profile on LinkedIn, he had done little else. You need to engage with social media tools in order to d

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Setting realistic objectives for your website

When asked what are your main reasons for commissioning a new website?, most clients say to increase sales. In most cases this isnt a realistic objective and if taken on face value will ensure the website will never succeed. So how do you define what your B2B website objectives should be?

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How to make the most out of surfing the internet

I have been using the internet since around 1994. Initially I used CompuServe Internet Service Provider (ISP) along with their truly dreadful browser. I soon switched to Netscape Navigator, shortly after it was launched in 1994. I later switched to Microsoft Internet Explorer primarily because of work although I always preferred Netscape. Users now have a number of options include Flock, Google Chrome, Lynx and Safari although I am a massive fan of Mozilla Firefox, which is my br

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The Digital Rights Bill, what it means for your business?

Since the dawn of the internet some 50 years ago, never have so many people had so much access to so much content. There are estimated to be over 1.7 billion people in the world with internet access (around a quarter of the population). Practically every country will represented by users. It is then no wonder that the issue of regulation is a complex and hotly debated topic. Generally each user must abide by the laws of their own country despite the the content itself being represented in anoth

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Ayrmer Software have developed a piece of software which will allow SMEs to produce management information and cash flow forecasts. From the start they listened carefully and, through the Definition of Requirements process, gained a clear understandi...

Mike Cosby Managing Director

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