Social media is just one more tool for your online marketing

There has been a huge amount of hype around social media sites like facebook, linkedIn, twitter and youtube and it doesnt look as though it is going away any time soon. So do you use social media in a business environment and where does it sit in conjunction with more traditional forms of online marketing like Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) campaigns? A recent article on the BBC News website Why companies watch your every Facebook, YouTube, Twitter move shows how

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Online retail sales predicted to grow by 56% by 2014

I read an interesting article on Saturday in the Daily Telegraph Web sales growth set to decrease after 2014 which predicts strong growth (56%) in online sales until 2014. At this stage Verdict, a retail research company, predict that the channel will mature and the increase in online sales will slowly level off to around 12% growth (still out performing the off line retail market). For the last decade small businesses and especially retail businesses have been able to complete with busi

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Bespoke software allows you to have your cake and eat it

Bespoke software can fill the gap between off-the-shelf solutions and your business requirements. Off-the-shelf solutions often provide most of the functionality businesses need, but often they find that their business processes dont quite match the generic processes these solutions provide.

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When everything goes pear shaped can you rely on your supplier?

It is easy to perform well when everything thing is going well and you arent under pressure, but how does your business function when things go wrong? A client said to me several years ago that she would hate to run a software business, because clients never appreciate it when everything works, but when it goes wrong the pressure can be enormous. I dont entirely agree with her statement, as I think that most businesses come under the same pressure whether they are a courier, event organiser or

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Appearances can be deceptive

We tendered for a relatively small project last Autumn, but were not successful. We tried to find out why we were not selected, but the client said although they were impressed with our approach and subsequent proposal they had decided to go with someone else. So you can image my surprise when the company contacted me over the Easter weekend, saying they were having some issues with their software developers and would we be prepared to enter discussions with them. I said that although I had r

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Ayrmer Software's pre-definition stage helped us to clearly define the objectives for demanding mathematical and reporting changes - the project came in on time and on budget. The final result is a World leading simulation package that substantially ...

Tony Cutmore Managing Director
Centek Limited

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