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Best Cellars Ltd.,

Issues

We have worked with Best Cellars since 2002, initially taking over their first website that was launched in 1999. Their market place has changed during the intervening period and they needed to stay ahead of the game, so when they first asked us about a mobile version of their website it seemed like a logical place to go.

Outcomes

They could see that they were losing out on potential sales from their web stats., so wanted to make the most of the growth in mobile e-commerce. The website has, over the years, enjoyed a significant amount of success that the owners - Jonathan and Emma Richards - were keen to continue.

Solution

We launched the re-designed website that included a mobile version last year that included a restructuring of the entire site to improve the search engine rankings that has paid dividends with the website visitors increasing month on month on the previous year.

bestcellars.co.uk via desktop browsers

The number of orders in the same period have also increased, which included orders from new customers via the mobile version of the website. The peak season - Christmas 2011 (November and December) - saw a further increase in visitors and orders that has continued into January 2012. This is great news for the business driving it forward into 2012 despite the recession. This year will see an increased use of their blog platform that we integrated into the website alongside the various social media channels to encourage engagement with the customer base, whether they are website users or visitors to their shops in Ashburton and Chagford, Devon. Best Cellars see the importance of providing a multi-channel outlet for their products as the best way to survive and thrive in the current economic conditions.

bestcellars.co.uk viewed on smartphones and mobile devices

Date: 01/10/2012

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