casestudy

Best Cellars Ltd.,

Issues

We have worked with Best Cellars since 2002, initially taking over their first website that was launched in 1999. Their market place has changed during the intervening period and they needed to stay ahead of the game, so when they first asked us about a mobile version of their website it seemed like a logical place to go.

Outcomes

They could see that they were losing out on potential sales from their web stats., so wanted to make the most of the growth in mobile e-commerce. The website has, over the years, enjoyed a significant amount of success that the owners - Jonathan and Emma Richards - were keen to continue.

Solution

We launched the re-designed website that included a mobile version last year that included a restructuring of the entire site to improve the search engine rankings that has paid dividends with the website visitors increasing month on month on the previous year.

e-commerce website
bestcellars.co.uk via desktop browsers

The number of orders in the same period have also increased, which included orders from new customers via the mobile version of the website. The peak season - Christmas 2011 (November and December) - saw a further increase in visitors and orders that has continued into January 2012. This is great news for the business driving it forward into 2012 despite the recession. This year will see an increased use of their blog platform that we integrated into the website alongside the various social media channels to encourage engagement with the customer base, whether they are website users or visitors to their shops in Ashburton and Chagford, Devon. Best Cellars see the importance of providing a multi-channel outlet for their products as the best way to survive and thrive in the current economic conditions.

mobile e-commerce website
bestcellars.co.uk viewed on smartphones and mobile devices

Date: 01/10/2012

gettingintouch

If you like to get in touch, please telephone our offices on +44 (0) 1364 582017 or complete our on-line form and we'll get back to you as soon as possible.

stayingintouch

Stay in touch with what we're up to at Ayrmer Software by following us on one of our social media feeds: we'd be delighted to welcome you as a follower on twitter, become friends on facebook or add us to your circle on Google+. You'll also find us on Linkedin, of course.

clienttestimonials

Ayrmer developed an online booking and payment system for our after-school Clubs and Childcare and we were very happy with the services they provided. Our previous booking and payment systems were time consuming (excel spreadsheets, payment by cheque...

Tony O'Grady Head of Finance & Administration / Directeur Administratif et Financier
College Francais Bilingue de Londres

Read more ...